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Hierarchy-of-effects model may impact on business plan and commercial strategy
Moving customers down the funnel has a cost. If in the world BSM (before social media) advertising was the cost, in the world ASM this burden should be shared on more communication channels....
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Buzzdetector partner of 2013 International Journalism Festival
We are delighted to announce that Buzzdetector has been appointed Web and Social Media Listening partner of the 2013 International Journalism Festival. All internet conversations related to the...
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Buzzdetector and InText
We collaborate with the best third party technology suppliers available to support the human logic. Human logic is Buzzdetector mantra when engaging Web and Social Media monitoring. Since the very...
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Welcome over the Great Wall
市场很多很多。中国的可能是最大的也是最复杂的。 能收听到人们说的想法对市场和文化都很有意思。 如今的 BUZZDETECTOR 可以让你们收听到中国市场的信息。 我们在平台上的第一个试验交给了顾客让他很满意。 如果有需请联系 g.facchini@buzzdetector.com The chinese sign Dào means the path, the route to and it...
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Of Twitter, conversation, IPO
We believe that Twitter has still a long way to go to become a more friendly environment for conversation. Conversation view may not be the better answer to this need but, perhaps, it’s the better...
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Web monitoring tool for the Russian market
Рынок каждой страны своеобразен. Российский рынок крайне привлекателен своей культурной спецификой. С маркетинговой точки зрения интересно узнать, о чем говорят потребители в России. Сегодня...
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#ijf14 crowdfunding numbers: it’s good to talk
Crowdfunding: an event in an event The movement supporting the International Journalism Festival crowdfunding campaign has created over 11,500 unique content elements involving a community of thousands...
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